How To Conduct Market Research For ICOs

How to make an initial coin offers market research (ICO)

In the growing world of cryptocurrencies, the original delivery of coin (ICO) has become a popular way to raise new projects from investors. However, before investing in ICO, comprehensive market research is necessary to understand the potential and risk of the project. In this article, we will help you conduct ICO market research.

What are the market research?

Market research includes data collection and analysis of a specific product or service, industry or market. This helps investors make reasonable decisions, providing insight into the potential of a new project or company. In the context of ICO, the market research will help you understand the project:

• Business model : How does income generate and what are its main competitors?

• the main target : What is their main investor base and what are their needs and attitudes?

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• Competitive environment : What other projects do similar services or products offer and how are they compared to the project offered?

Types of market research

There are several types of market research that you can carry out in ICO:

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• Financial analysis

  : The project’s financial statements should be examined, including income forecasts, expenses and profit margins.

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Where to Research

You can conduct market research using various sources:

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• Industrial reports : Look at market research and companies such as Deloitte, Ernst & Young and PwC.

how to conduct market research

After identifying possible information sources, follow the following steps:

• Do online tests : use search engines, online databases and social media platforms to collect data.

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• Analyze publicly available information : See financial statements, business plans and other important documents to understand the potential and risk of the project.

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What to look for in market research

Watch the following red flags in ICO market research:

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